For a window cleaner asking how much Google Ads cost for window cleaners, the numbers are friendly: $3 to $8 per click and monthly budgets of $500 to $2,000 for most companies. Window cleaning has affordable clicks and a couple of things going for it that make ads pay — recurring residential customers and commercial contracts that turn one booked job into steady, predictable revenue.
Cheap clicks, warm intent
"Window cleaning near me," "window cleaner [city]," "gutter cleaning" — these run in the low-to-mid single digits, cheaper than licensed trades. Someone searching this usually has dirty windows they've been putting off and is ready to book, so intent is solid.
What clicks cost
- "Window cleaning near me," "residential window cleaning": $3–$6.
- "Commercial window cleaning," "storefront window cleaning": $5–$8 — higher value, contract potential.
- "Gutter cleaning," "window washing" (bundled services): $3–$7, good upsell terms.
Budget guidance
- $500–$900/mo — solo operator or new company in one area.
- $1,000–$1,500/mo — established residential cleaner building a route.
- $2,000+/mo — company chasing commercial contracts or covering a big metro.
Recurring routes change the math
A one-time residential window cleaning might be $150–$300. But many customers go on a schedule — twice a year, quarterly — and commercial accounts (storefronts, offices) can be monthly. So a customer you acquire for $80 in ad spend might be worth $600 a year residentially, or thousands a year commercially. That recurring revenue is the reason window cleaning ads work so well.
The math
Say clicks cost $5, it takes 12 clicks to book a job, and you close half your quotes. That's about $120 to land a customer. On a single $200 residential clean you're already profitable — and if that customer goes on a twice-yearly schedule or refers a neighbor, the return keeps compounding. Commercial contracts make the numbers even better.
Go after commercial specifically
Residential is the volume, but commercial is the gold. A single storefront or office building on a monthly cleaning schedule is worth far more than a dozen one-time house jobs, and there's less competition bidding on "commercial window cleaning." Run a separate campaign for it — it's some of the most valuable, stickiest revenue in the business.
Seasonality and bundling
Residential demand rises in spring and fall (spring cleaning, pre-holiday), and gutter cleaning spikes in fall. Bundle window and gutter cleaning to raise your ticket size — many customers happily add gutters when you're already coming out. Push budget into the busy shoulder seasons.
Where the budget leaks
- No online quote or booking, so a ready customer has to call and wait.
- Bidding only on one-time residential terms and ignoring the commercial goldmine.
- A radius wider than your route, paying for clicks across town you won't drive to.
Bottom line: budget $500 to $900 a month, run a separate campaign for commercial contracts, bundle windows with gutters to lift your ticket, and count the recurring revenue when you judge the spend. Window cleaning has cheap clicks and sticky customers — target the recurring and commercial work and it's one of the most reliable small-budget categories on Google Ads.