Facebook ads for pressure washing might be the single best trade-and-platform match there is. The reason is the before-and-after. A filthy black driveway turning bright gray in one pass is the most scroll-stopping content on the internet, and it's your everyday work. If you're not running Facebook ads with that footage, you're leaving easy money on the table.
The before-and-after is your whole ad
Forget clever copy. The video does the selling. Film your wand cutting a clean stripe through green algae on a driveway or a dingy vinyl-sided house going white again. That satisfying reveal stops thumbs cold. One good 20-second clip will outperform any photo or paragraph you could write.
Shoot it in good light, keep it short, and start with the dirtiest part. The first two seconds decide whether anyone watches.
The jobs to advertise
- House / soft washing — $250–$600, your bread and butter, big visual payoff.
- Driveways and concrete — $100–$300, the classic reveal video.
- Roof soft washing — higher ticket, $400–$800, and homeowners don't realize they need it until they see the black streaks vanish.
- Decks, patios, fences — good spring add-ons.
Timing beats everything
Pressure washing is seasonal and weather-driven. Spring is your rush — everyone looks at their grimy driveway after winter and wants it gone before company comes. Push budget hard March through June. A pollen-heavy week or the run-up to a holiday (people cleaning up before guests) are prime moments to spend more.
In slower months, dial back to $10–$15 a day just to stay visible, then ramp when the season turns.
Targeting: homeowners, tight radius
Set a 15–20 mile radius and target homeowners. Renters don't buy house washing. Older homeowners in established neighborhoods — where the driveways and siding have had years to get dirty — are your best audience. Keep it broad otherwise and let the video do the filtering.
Offers and budget
A simple seasonal hook works: "Driveway looking rough? $149 pressure wash, booking this week." Or bundle: "House wash + driveway, $399 combo." Bundles raise your average ticket without much extra time on site.
Start at $20–$30 a day in season. Expect a cost per lead in the $8–$25 range — pressure washing leads are cheap when the video is good. With a $350 average house-wash ticket, even a $25 lead cost leaves plenty of margin.
Book them before they cool off
These leads are impulse-driven — they saw a satisfying video and thought "my driveway looks like that." That impulse fades. Text back within the hour, offer a quick free quote or a flat price sight-unseen for standard driveways, and get a date on the calendar. The faster you book, the more you close.
Pressure washing and Facebook were made for each other. Put your best reveal footage in front of local homeowners in the spring, bundle jobs to lift your ticket, and respond fast while the impulse is hot. Do that and you'll stay booked out through the whole season.