How much do Google Ads cost for cleaning companies? Clicks typically run $4 to $15, and most cleaning businesses spend $800 to $3,500 a month. Cleaning is one of the more affordable service categories on Google Ads, but the trick is recurring revenue: a single booking is worth far more than one visit when it turns into a weekly or biweekly client.
Why cleaning is a smart category to advertise
Clicks are cheaper here than in the emergency trades because there's no burst-pipe urgency. And the best cleaning customers aren't one-time jobs, they're recurring accounts. A biweekly house cleaning at $150 a visit is $3,600 a year. Land a few of those and your ad spend looks tiny in comparison.
Think in lifetime value
This is the whole game for cleaners. Judge your ads by the recurring client you gain, not the first invoice:
- One-time deep clean: $250 to $500
- Recurring residential client: $2,000 to $4,000+ per year
- Commercial or office contract: can be $10,000+ per year
Spending $60 to $100 to acquire a client who stays for two years is a fantastic trade.
Cost per job, step by step
Run the numbers to a booked client:
- Click cost: $4 to $15
- Clicks per lead: often 5 to 10
- Cost per lead: often $40 to $130
- Close rate: decent, 30% to 50%
- Cost per booked client: often $80 to $250
Against a recurring client worth thousands a year, that's an easy win.
Target the services worth having
Different cleaning searches mean very different value. Build ad groups around the ones you want:
- House cleaning / maid service (recurring, the bread and butter)
- Deep cleaning
- Move-in / move-out cleaning (high ticket, one-time, but great volume)
- Commercial / office cleaning (the big recurring contracts)
- Airbnb / vacation rental turnover
Commercial contracts especially are worth pursuing, they're larger, stickier, and often less price-sensitive.
What to budget
Most cleaning companies do well starting at $800 to $1,500 a month, enough to book jobs and gather data. As you grow and chase commercial accounts, $2,500 to $5,000 makes sense. Because clicks are cheap, even a modest budget generates real lead volume, the constraint is usually your capacity to service the work, not the ad spend.
Convert fast, then keep them
Cleaning customers book quickly and go with whoever's easy to reach:
- Answer fast or let them book online instantly, first responder often wins
- Give clear pricing, "$140 for a standard 3-bed clean" beats "we'll have to see"
- Push every one-time job toward a recurring schedule, that's where the money is
- Keep strong reviews; cleaning is trust-heavy since you're in someone's home
Budget $800 to $3,500 a month, expect $80 to $250 per booked client, and measure success by recurring revenue, not single invoices. Cleaning ads are cheap relative to most trades, and when you turn those affordable clicks into standing weekly and commercial accounts, the return compounds month after month.