Facebook ads for garage door companies come with a clear split you need to understand: broken springs and dead openers go to Google, but new doors and upgrades belong on Facebook. A busted garage door at 7am is an emergency search — they're not scrolling, they're Googling "garage door repair near me." But a homeowner thinking "our door looks dated and the curb appeal is shot"? That person you reach on Facebook, before they've even decided to buy.
Know which jobs go where
Repairs are demand-capture — put that budget on Google Local Services and Search. Facebook's strength is demand creation: the new door install, the quiet belt-drive opener upgrade, the smart opener with phone control. Those are wants, not emergencies, and Facebook is where wants get planted.
The jobs to advertise on Facebook
- New door installs — the big ticket, $1,500–$5,000, and a huge curb-appeal upgrade.
- Opener replacements / smart openers — $400–$800, easy to sell on convenience and quiet.
- Tune-up / maintenance packages — low-ticket door-openers that lead to bigger work.
- Insulated doors — great in hot or cold climates; sell the comfort and energy angle.
Curb appeal sells doors
Here's the thing homeowners forget: the garage door is often the single biggest feature on the front of the house. Replace an old dented one with a clean modern carriage-style door and the whole house looks new. That transformation is your ad. A before-and-after — tired old door, then a sharp new one — stops the scroll and plants the idea.
Show a few styles. Let people picture their own house. "Your garage door is 40% of your curb appeal — upgrade it in a day" is a hook that lands.
Creative that works
Lead with the visual transformation. A short clip of a smart opener closing from a phone sells the convenience upgrade instantly. Put a real review on screen and "free estimates, installed in one day" — homeowners love that it's quick and clean. Show your branded truck and techs so you look like a real company, not a guy with a ladder.
Targeting and budget
Set a 20–30 mile radius and target homeowners, leaning toward older homes with aging doors and newer homes where owners upgrade for looks. Start at $20–$35 a day.
Expect install leads to cost $20–$60 — reasonable given a $2,500 average door. Opener and tune-up campaigns pull cheaper leads. Track cost per booked install, and give any campaign two to three weeks; door buyers consider for a while before committing.
Book the estimate fast, upsell on site
New-door leads need an on-site measure and color pick, so your goal is booking the estimate, not quoting online. Respond within the hour. And every tune-up or repair visit is an upsell opportunity — a tech who mentions "honestly, this door's on its last legs, a new insulated one would cut your garage heat and look great" turns a $90 service call into a $2,500 install. Train for that conversation; it's where the real money is.
Run Google for the emergencies and Facebook for the upgrades. Sell the curb-appeal transformation with strong before-and-afters, target homeowners, book estimates fast, and upsell every service visit. That's how a garage door company turns Facebook scrolls into installs while Google catches the broken springs.