Bing ads for med spas is one of those channels almost nobody bothers with, and that's exactly why it's worth a look. Every med spa in your area is fighting over the same Google keywords, bidding each other up on 'botox near me' and 'laser hair removal.' Meanwhile Microsoft Advertising (the ads that run on Bing, plus Yahoo and DuckDuckGo) sits there with a fraction of the competition and a customer base that skews older and higher-income.
Why Bing is quietly a fit for med spas
Bing's audience isn't random. It's the default search engine on Windows machines and Microsoft Edge, which means a lot of working professionals on office computers and older adults who never changed the default. For a med spa, that demographic matters. The people booking $600 Botox packages and multi-session laser plans tend to be 35 to 60, employed, and not price-shopping to the penny.
You won't get the volume Google gives you. Bing is a smaller pond. But the clicks often cost 20 to 40 percent less, and the people clicking are frequently the exact person you want walking through your door.
What it actually costs
Expect clicks in the $2 to $6 range for most aesthetic keywords, versus $4 to $10+ on Google for the same terms. Your total spend can be small on purpose. A med spa can run a real Bing campaign on $500 to $1,500 a month and learn something useful. If a consult is worth $300 and a full treatment plan is worth a few thousand, the math forgives a lot.
- High-intent terms: 'botox near me,' 'lip filler [city],' 'coolsculpting [city]'
- Consult-driven terms: 'med spa consultation,' 'skin tightening [city]'
- Seasonal: 'laser hair removal before summer,' 'wedding facial packages'
The easiest way to start
Microsoft Advertising lets you import your Google Ads campaigns directly. If you already run Google, you can copy everything over in about ten minutes, then trim it down. Don't just leave it as a carbon copy. Bing's audience behaves differently, so give it a week or two of its own data before you judge it.
If you don't run Google yet, start there or start small on Bing with three or four tightly written ad groups. One service per ad group. A med spa that lumps Botox, facials, and body contouring into one messy campaign wastes money no matter which platform it's on.
Landing pages decide everything
The ad gets the click. The page gets the booking. Send Botox traffic to a Botox page with pricing ranges, before-and-after photos, and a booking button above the fold. Sending everyone to your homepage is the single most common way med spas burn ad budget. If you're not sure how your pages stack up, our free SEO & AI score will show you where they leak.
Track the money, not the clicks
Bing gives you a conversion tracking tag the same as Google. Put it on your booking confirmation page and your call button. If you're taking calls, use a tracked number so you know which platform drove the phone to ring. A campaign that looks 'expensive' on clicks can be the cheapest by cost-per-booked-consult once you actually measure it.
When Bing is not worth it
If you're a brand-new med spa with no reviews, no landing pages, and a $300 budget, don't spread yourself across two platforms. Nail one channel first. Bing is a smart second front, not usually a first one. And in dense metros where the Bing audience is large it shines; in tiny rural markets the search volume may be too thin to bother.
If you'd rather not touch any of this yourself, this is squarely the kind of thing how Arbor runs your ads covers — we run the Google and Bing side together so you're not overpaying on the crowded platform. For more channel breakdowns, our growth guides go platform by platform. Bing won't replace Google for a med spa, but ignored channels are where the cheap leads hide, and right now most of your competitors aren't looking.